Among all marketing strategies and campaigns, there are some that will never lose their effectiveness. Once good example is email marketing. It provides the opportunity to reach a large audience, at a convenient price and in a very personal manner. Enviar campañas email marketing means sending out newsletters to your customers, inviting them to your website, to subscribe to it. Email marketing helps increase brand awareness. How is it possible? Because once emails are sent, users are exposed to your brand and you remain in their minds. However, it is highly important to focus on the actual newsletter, since not all of them are effective and catchy.