TEMPbadge® has been the leader in creating top top quality, self-expiring identification badges for decades. In their meta-analysis, Bohrn et al. (2012a) also located a substantial activation of the left amygdala for (foregrounded) figurative as compared to literal language which can be taken as a sign for greater emotional relevance ( Sander et al., 2003 ) and/or affective intensity ( Phan et