Marketing is all about creativity, capturing the audience’s attention through innovative manners. Although there are many strategies that can be adopted nowadays, they are not all the same and they don’t work for all companies and brands. Personalised marketing campaigns are required and since not all companies have dedicated staff that can manage such a department and such important tasks, looking for outside services is recommended. It is a shame not to invest in marketing, because companies can miss out on a lot of opportunities, meaning revenue. Finding a creative marketing agency is a great way of achieving the desired results without having to add employees to the company.