https://pligg.samweber.biz/story.php?title=google-home-app-traffic-regarded-as-direct-traffic It has been revealed that Google Analytics reads the clicks from the Google Home app as direct traffic. The Theory: When you ask something to the Google Home device, it responds with a direct answer, ever wondered where does it fetch that information from? The answers usually come from the information contained on a web page in the Google’s index. Fri, 20 Jan 2017 12:57:19 UTC en