Active Wow’s Activated Charcoal Toothpaste is made with a unique formula that helps fight bad breath, clean your mouth, and whiten your teeth all at the same time. It’s the all-in-one solution to whitening your teeth naturally, without the use of harmful chemicals. Our toothpaste includes all the benefits of activated charcoal: one of nature’s best purifiers and detoxifiers.Unlike traditional teeth whitening methods, our toothpaste is safe to use on your teeth and gums, and is great for people with sensitive teeth. Charcoal is one of the safest ways to restore your natural brilliant smile.