Growing from the age when there was hardly any access to computer, there are now tiny computers packed into all kind of devices available everywhere. With the growth of this technology arises the struggle to join in the latest breakthrough or generate the…Growing from the age when there was hardly any access to computer, there are now tiny computers packed in all kind of devices available everywhere. With the growth of this technology arises the struggle to join in the latest breakthrough or generate the newest innovation. One such technological development is Beacon enabled apps.
The beacon technology is used by retailers to ping promotional information, discounts and services to shopper’s smartphone as they enter the mall. It helps retailers to track the customers’ record that how often are they shopping.
The boundary between physical and digital user experience is diminishing with the development of mobile technology. In an enclosed space, like museum, galleries, malls and airport, using GPS and providing necessary information is challenging as physical barriers (thick walls) can interfere in the signal transmission.
Taking more steps to increase the conversion ratio and increasing the sales is the hard battle for the malls. This struggle to outperform and sustain has given birth to the digitization of malls. Beacon apps have brought a new dimension in the interaction between customers and retailers.
Beacons have gained popularity in 2014 and became ubiquitous in 2015. Despite of its greater exposure, there are some persistent myths and misunderstandings about what beacons do. Read on, to ascertain the most common myths and misconceptions about this technology.
All technologies need time to settle in; same is with beacons. However, designers and developers should look at the aforementioned mistakes carefully to bypass them in future.
Beacons add value to the consumers experience with the devices in their hands. As far as restaurant cordiality is concerned, they are taking help of this technology to engage more guests and increase their repeated visits.
Beacons are gaining popularity among customers as it is a modern tool in a retailer’s stock for delivering personalized content and micro location based messaging to customers.