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As a matter fact that SEO is the process of achieving only two things that are Improved Ranking & Improved Visibility. Ranking Factor is certainly dependent on factors which come into On Page Optimization. Whereas, if we talk of visibility, then Off Page Optimization comes into play. It involves several activities which help in enhancing the visibility of the website.
Undoubtedly, a website is said to be performing its duties, if it has the potential to get heavy traffic. This is possible only if the web has high visibility & improved ranking. The more your website appears in the searches, the more chances it has to get the new visitors. In order to get more visitors, it is mandatory that your website should be optimized as per the search engine guidelines and parameters.
A website is considered as the most important tool to enhance your business. The reason being, with this you can take your business to the new markets as well as new customers. So, what exactly is SEO and how it's work. You can well understand by reading this blog.