Small businesses have always been the industry underdogs against the corporal market. However, with the growing availability of technology, new opportunities to compete with larger companies have arisen in the form of data science. Data mining is not a new concept. As a matter of fact, large companies have been doing it for years. But intelligence agency technologies have produced small-scale programs and software more applicable to small businesses that can help with overall growth and development.

This new digital data weapon will allow small businesses an in-depth look into their market and a chance to strategize accordingly. Data mining in the simplest terms is just the collection of insight from historical and statistical data, both online and offline, to create actionable opportunities for growth.