Taking more steps to increase the conversion ratio and increasing the sales is the hard battle for the malls. This struggle to outperform and sustain has given birth to the digitization of malls. Beacon apps have brought a new dimension in the interaction between customers and retailers.

While the world is going crazy about Pokemon Go, there’s another application that is taking the web by storm. Prisma is a new photo application that transforms your regular picture into Picasso paintings. Sounds great, no?

Beacons have gained popularity in 2014 and became ubiquitous in 2015. Despite of its greater exposure, there are some persistent myths and misunderstandings about what beacons do. Read on, to ascertain the most common myths and misconceptions about this technology.

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